Amazon’s annual Prime Day, two-day shopping extravaganza starts in India on July 23, 2022 at 12pm and runs until July 24, 2022. The focus of the event is primarily on great product offerings in categories, including electronics, beauty, fashion and decoration.
But Amazon Prime Day isn’t just about shopping. It has a lot for entertainment, too. Last year, as part of Prime Day 2021 celebrations, Amazon Prime Video released an 8-day entertainment package featuring 8 blockbuster titles in 6 languages, and the movies included. Toofaan (Hindi), Malik (Malayalam), Ikkat (Canada) and Sarpatta Parambarai (Tamil/Telugu), among others.
While this kind of massive extravaganza hasn’t been announced for this year’s Prime Day celebrations – at least not yet, Amazon Prime Video has released a slew of big titles ahead of its shopping spree. He also said that, as a special surprise for Prime members, “two highly anticipated additional titles will be announced closer to Prime Day.”
But Amazon Prime Day is all about discounts. So what’s in store for entertainment consumers up front?
What are Prime Video channels?
Well, Amazon said that “for the first time, Prime members can enjoy up to 50% off when purchasing most add-on subscriptions from the 12 popular streaming video services available on Prime Video channels”.
For those who don’t know what ‘Prime Video Channels’ is, well, it’s a service that Amazon Prime Video offers through which users can get premium content from other chosen popular video streaming services.
As of now, Amazon Prime Video offers content from 12 other OTT platforms, which are: AMC+, Acorn TV, hayu, discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max, Shorts TV and Nammaflix.
Each of these channels is available as a companion channel on Amazon Prime Video for a separate subscription fee. Now, during the Prime Day period, there would be discounts of up to 50% on these subscriptions.
With Prime Video channels, Prime members can access thousands of additional titles with no login and billing issues while enjoying all Prime Video features such as IMDb’s X-Ray, a single watchlist and download library for offline viewing.
‘Prime Video Channels’ launched in India last September and is the 12th country to host this content aggregation service.